This blog was made with the main purpose to help you to create something that will be so attractive to your market that they won´t have to think twice before they buy it.
So, that´s why from all the important things you should considering when you sell this type of product, we achieved to identify the 3 most important points that you´re about to read.
First of all, you need to answer these questions in order to know specifically where you are starting:
- How long have you been using you actual packaging?
- Do you consider it stand out from the rest products on the shelves?
- Do you consider your typical buyer will appreciate if you make it some innovations?
3 simple questions that will give you some orientation to know what do to next about it and once you answered them, you definitely need to know these 3 things we are about to share with you:
The product inside your packaging isn´t theone that captures your customer attention
Remember when you are standing in the half number 4 trying to decide which cookies are you going to buy, or which spicy sauce are you going to get for that BBQ with your family and friends?
Well, didn´t it happens to you that your eyes go to the first product that caught your attention the most? – Even when you´ve never heard the brand before.
That´s the power of a really attractive packaging that was specifically created for those people who are used to buy that product frequently or even those who are trying it for the first time, based on their preferences and the trends they are following.
Packaging are like sales, it´s not about what you want to say, it´s what your customer really wants to hear in order to get a genuine interest.
Have you seen those type of packaging or those salesmen that wants to tell you everything in the first meeting / cover of the packaging? – Instead of listening what you really want and just say how they can help you to get there.
That´s what we are talking about here, you don´t need to put every detail in the cover of your packaging or just any design that from your perspective will sell without considering actually the ones that will buy it.
If you sell food, your packaging must tell you people about the experience they´re about to live, because if they are thinking in buying that kind of product it´s because they already imagined one moment, they want to spend with it.
Your product needs to look delicious, very tasty and clean and at the same time using the keywords that will make them take that chance (if it´s their first time) or re-affirm their believe that your product is the best of the shelf based again in the preferences and the experience they are wanting to have.
Never get used to your packaging
One of the worst things you can do is stop innovating your packaging because you are afraid of losing sales, cause that´s something that anyway will happen and more likely if you don´t innovate.
The main purpose of innovate around your packaging is to continuously be on the top of mind of your customer. We are not inviting you to change the whole package, just to make a few changes enough to capture the attention of the ones looking for in the shelves.
Any business that is not looking new ways of getting more sales, will die.
How do we know this will help you that much? – Well, we have been doing this for several years, helping our clients to innovate their packaging in order to increase their sales and guess what happened? – Of course, they did it.